Quality Street is launching a brand new exclusive sweet for 2021, which will be available in select John Lewis stores from this month.
The launch comes as the brand teams up with the department store to bring back its in-store picka and mix stations ahead of Christmas.
What flavour is the new sweet?
The new Crème Caramel Crisp comprises an indulgent crème caramel flavoured filling and crispy biscuit pieces, all encased in a milk and white chocolate shell.
It is the first time ever that Quality Street has launched a sweet containing white chocolate.
When and where can I buy it?
The new sweet will only be available at pick and mix stations in participating John Lewis stores.
The stations will be featured in 17 stores across the UK, with the Oxford Street store will opening on 21 September.
The remaining participating stores will then follow on from the end of the month.
Shoppers will be able to create their own bespoke collection of favourite Quality Street sweets, as well as personalise the tin which has been specially produced for John Lewis.
Customers will also have the option of refilling previous tins if they prefer.
Which John Lewis stores will have pick and mix stations?
Listed are the 17 participating John Lewis stores where the Quality Street pick and mix stations will be available:
- Oxford Street
- Trafford Centre, Manchester
- Peter Jones, London
- Cribbs Causeway, Bristol
- Brent Cross
- High Wycombe
- Milton Keynes
How much will the pick and mix cost?
The pick and mix prices start from £10 each, with the costs as follows:
- Pick and mix without personalisation: £12
- Pick and mix with personalised tin lid: £15
- Refills (former John Lewis exclusive tins only): £10
- Pre-filled exclusive John Lewis tin without personalisation: £10
What’s been said?
Cat Mews, Quality Street brand manager, is excited to announce the launch of the pick and mix stations with the exclusive new sweet.
She said: “It’s a landmark year for Quality Street as the brand turns 85.
“We know how much people missed our pick and mix stations at John Lewis last year, so we are delighted that they are back for 2021.”
Quality Street facts
- Named after a J.M. Barrie play, Quality Street is still made at the same site in Halifax, West Yorkshire where it was first manufactured in 1936.
- The iconic assortment was originally developed by Mackintosh’s of Yorkshire, founded in 1890 by John and Violet Mackintosh.
- Harold Mackintosh, their son, developed Quality Street in the 1930s.
- The first box went on sale for two shillings.
- Around 12 million Quality Street sweets are made every day at the peak of the season at Nestle Halifax.
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