

Most Beautiful Places in Scotland 2022: These are the most Instagrammable Scottish beauty spots - from Glencoe to Loch Leven
New research has revealed the most popular Scottish beauty spots according to Instagram, with Glen Coe taking the top spot.
The research by My Voyage Scotland analysed Instagram hashtag data for over fifty beauty spots in Scotland to reveal the most Instagrammable.
Glencoe, located in the Highlands of Scotland takes the top spot as Scotland’s most Instagrammable beauty spot with 555,800 posts on the social media platform under the Glencoe hashtag.
Several Harry Potter films as well as James Bond’s Skyfall have been filmed at Glen Coe, making the glen ideal for a picturesque backdrop to any social media snaps.
And a total of five Scottish lochs made the list – led by Loch Lomond in second.
A spokesperson for My Voyage Scotland said: “Scotland is known around the world for its stunning natural landscapes that offer tourists and locals alike picturesque views all year round. This study offers a fascinating insight into the locations that are more favourable on social media. What is interesting about the findings is that the top ten are a mix of iconic Scottish landmarks as well as lesser-known hidden gems.”
Here’s the top 10 in full.
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Several Harry Potter films as well as James Bond’s Skyfall have been filmed at Glen Coe, making the glen ideal for a picturesque backdrop to any social media snaps.

5. Glenfinnan Viaduct
The Glenfinnan viaduct ranks as the fifth most Instagrammable beauty spot in Scotland. The viaduct, arguably most famous for featuring as the train track to Hogwarts in Harry Potter and the Chamber of Secrets, has 154,900 posts under the Glenfinnan viaduct hashtag. Photo: Canva/Getty Images

6. Loch Fyne
Loch Fyne takes sixth place with 60,100 posts under the Loch Fyne hashtag. The sea loch off the Forth of Clyde extends 40 miles inland making it the longest of its type in Scotland. Photo: Canva/Getty Images

7. Dunnottar Castle
Perched atop a dramatic rocky outcrop on the Aberdeenshire Coastal Trail, a short walk from Stonehaven, the romantic and evocative ruins of Dunnottar Castle has attracted 59,600 hashtags. Photo: Canva/Getty Images

8. Loch Ness
Even without any Nessie sightings, visitors clearly love taking pictures of Loch Ness - with the deepest body of water in the UK tagged into 47,900 Instagram posts. Photo: Canva/Getty Images